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Product Marketing Manager

Netherlands, Noord-Holland, AmsterdamMarketing

Job description


Please view the Crunchr career page:


We’re looking for a Product Marketing Manager to join the marketing team and have an impact on the company’s growth. This role will report to our Head of Marketing and will be responsible for Crunchr's positioning in the market: ensuring that prospective and existing customers understand our Crunchr solutions, how our solutions are differentiated from competition, and how they will add value.

The ideal candidate enjoys market research, speaking to customers, understanding the product and translating all this knowledge to optimal product positioning and messaging.

You are a strategic thinker, skilled storyteller, and expert influencer with a demonstrated ability to work closely with multiple teams (Marketing, Product, Customer Success, Sales) to generate strong outcomes.

The role will lead product positioning and messaging initiatives, identify insight-driven product opportunities, and tell the 'Crunchr story' across the customer lifecycle. This is a unique opportunity to build a product marketing function and grow it. Some of your responsibilities are:

  • Tell the Crunchr story! Craft compelling positioning, messaging, and collateral that is informed by market research, competitive insights, and customer feedback.
  • Develop a deep understanding of our target market, including buyer personas, use cases, and customer needs.
  • Serve as the subject matter expert on the company's value propositions, core capabilities and market landscape/competitive intelligence.
  • Create high-impact enablement materials for our sales and success teams, including case studies, pitch decks, battlecards, one-pagers, etc.
  • Help identify target markets, refine our Ideal Customer Profile and user segments for Crunchr’s use cases and solutions.
  • Work together with content marketing to produce excellent thought leadership materials.
  • Synthesize market, product, and customer insights to influence the roadmap.
  • Partner with senior executives to help craft thought leadership presentations.
  • Work closely with digital marketing to ensure the Crunchr story is presented appealingly and consistently on the website and help create. compelling campaigns (landing pages, video explainers, etc.) to drive and accelerate pipeline.
  • Define, track and report on success metrics and demonstrate the impact Product Marketing has on business goals.

Note: this role can be performed partly remote.


  • University degree in Marketing, Business or related field.
  • At least 8 years of relevant working experience.
  • Experience in product marketing (preferably in the SaaS industry).
  • Excited to lay the groundwork to scale product marketing in a fast-paced environment.
  • Deeply curious to learn about the people analytics space and our users.
  • Combination of creative and analytical skills and ability to clearly articulate complex concepts for maximum understanding.
  • Ability to manage multiple projects simultaneously and drive them to completion.
  • Team player who enjoys working with others.
  • Self-motivating, able to assume responsibility and work autonomously in a professional manner.
  • Excellent verbal and written English communication skills.
  • You are a great fit with our core values.


  • A role in which you can have great impact, you’ll be part of a scale-up that is building something big!
  • A well-connected office in Amsterdam with a beautiful skyline and freshly prepared lunch every day.
  • Competitive salary and secondary conditions like a stock option plan and a fully paid pension plan.

Job requirements

Are you, or do you know, someone we should have a chat with? Let us know!